Packaging redesign
Illustration
Art direction
Grolsch Pilsner is a Dutch beer which is the 2nd largest beer brand in the Netherlands. Since the 17th -Century, Grolsch has been brewing beer. As a fanatic of vintage designs and mystic feelings of history and heritage can offer, I chose Grolsch’s Pilsner beer can as a sample design project to show more of its old-world flair that stems from heritage dutch culture.
The rich and advanced culture developed in the Dutch Golden Age (roughly 1588 – 1672) can be traced in the household items and their illustrations. As a staple beer in the Netherlands, Grolsch Pilsner was probably loved for a long period of time in Dutch households. Making associations of the richness of the Dutch history and the beer that still serves its people, my mood board for the design is filled with images and visual cues from decorative household items and pictures of clothing. The design theme was developed from these elements in a similar style.
Key objects from the mood board images of the historical Dutch homeware were hand-drawn and vectorized to populate the new world of Grolsch Pilsner. The freshness of the light Pilsner beer and the premium feeling of heritage beer are expressed by the choices of fresh green and other bold colours and details of the illustrations, simplified.
• Research begets an amazing amount of information that can be used creatively.
• With a few tools like colours and visual elements, a new feeling and a new micro world can be created.
• The redesign has a completely different feeling from the current modern pilsner, which will speak in a different tone of voice to its consumers.
